Encode Retail

Encode Retail is the tool for handling the planning and completion of retail catalogues in collaboration with the purchasing department, marketing department and finished illustration.

Encode Retail has continually been developed and refined in association with a number of Denmark’s leading retail chains and today meets virtually all known briefing needs. The system is continually developed using customer feedback, and new versions are accessible to one and all with Encode Retail.

Overview and quality

The advantage of using Encode Retail is first and foremost that everyone can work with the same data at the same time. This means that you have a continual briefing overview and that you can quickly evaluate offers, pages and whole campaigns. Because the system brings together images, copy and prices, you get an immediate sense of the finished catalogue, and the automatic finished illustration export feature ensures high quality.

The system is extremely configurable so that it is tailored to your needs; e.g your precise product cards, special texts, consolidated offers, product-related logos, e-mail notifications, different access rights, several chains, countries, languages and a great deal more.

Other Encode solutions can also be built into the system so you achieve an overall marketing portal.

5 strong selling points

1. Buyers can change the briefing quickly and effectively – even if they are all the way in China.
2. Everyone works with the same data and changes are immediately visible everywhere.
3. Everyone has an overview of current briefings, all the way down to page and offer level.
4. No mistakes in the catalogue as the briefing, including images, is automatically exported to finished illustration.
5. Saves lots of time in the finished illustration process.